In this example from IDEO, we see a man standing in a boat. IDEO’s customer is neither The person pictured nor the producer with the boat, but rather Conservation International, an environmental Business. Simply call to Motion (CTA): Not each case study demands a CTA, but Placing a passive 1 https://andydsoxa.blogofchange.com/28842712/the-smart-trick-of-pay-someome-to-do-case-study-that-no-one-is-discussing