Discovering Just How Business Philanthropy Shapes Brand Credibility and Client Loyalty Corporate philanthropy greatly affects brand credibility and consumer commitment. Business that take part in genuine charitable initiatives usually see a favorable shift in how customers regard them. This positioning of values fosters trust and psychological links with target markets. https://corporate-philanthropy19630.celticwiki.com/1695847/why_small_businesses_should_embrace_corporate_philanthropy_from_day_one