Numbers are frequently referenced. Playback logs and system metrics provide useful insight. In practice, human response shapes outcomes. A screen can be active, still be ignored. Understanding this gap clarifies why others underperform. Digital signage works best when it aligns with how people behave. Why system metrics do not tell https://andrewdisplaynotes.timeblog.net/75442577/why-behaviour-matters-more-than-metrics-in-signage